hot Hollywood stars into Bollywood movies

As Hollywood is fighting off a deep recession, more and more western producers and stars are trooping in to the Bollywood film industry which is booming.

Akshay Kumar-starer 'Kambakht Ishq,' was the latest example in which Hollywood's leading stars have appeared alongside their Indian counterparts.

Filmed at the Universal Studios in Los Angeles and starring Sylvester Stallone and Denise Richards, 'Kambakht Ishq' was an example of the growing desire among western actors, companies and financiers for a piece of India's multi-billion pound entertainment industry, 'The Observer' reported on Sunday.

Akshay, who has worked in over 100 films to date, said collaborations between the film industries of the west and the east are set to accelerate.

"I presume they must be seeing what is happening in India. It (Bollywood) has grown a lot and it has the capacity and capability to grow much more.

"If this collaboration works, then things will start moving towards Hollywood and Bollywood coming together again and again," the actor said.

Indian film industry, which has around 3.6 billion fans across the world, employs more than 6 million people. More than 70,000 Indian films have been produced since the advent of talkies in 1931. And, Bollywood films contribute more than 200 million pounds to the UK's economy each year, the report said.

Akshay has got his next collaboration with Hollywood singer Kylie Minougue for his film 'Blue.' The singer had recorded songs for the movie, including its title track, all composed by Oscar award winner A.R. Rahman.

India's entertainment and media market was worth 15 billion dollars in 2008 and it is expected to grow at an annual rate of 10.7 per cent to more than 25 billion dollars by 2013, the paper said.

Last year, Disney took a 32 per cent stake in the Indian media company UMP, and George Soros spent 100 million dollars on a 3 per cent stake in Reliance Entertainment. The Indian entertainment group Eros International already has two joint ventures, one with Lionsgate and another with Sony Entertainment, that will see the two companies develop, produce and distribute Hindi films.

The report quoted Mr Kishore Lulla, chairman of Eros, saying the "cross-pollination" of Bollywood and Hollywood was inevitable.

"India's entertainment industry is growing rapidly and it will soon be a powerhouse. In a couple of years a Bollywood film might take 50 million dollars at the box office in india alone," he said.

Mr Lulla, whose company has co-produced Akshay's latest film, said collaborations worked best when the script allowed Hollywood actors to appear without taking major roles.

"Audiences across the globe want to see something different in this world of recession. People want escapism, and Bollywood movies give them that," he said.

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